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CPA Australia - RMIT Seminar: Automation of Public Relations

Tue, 28 Feb, 2017 18:00 - 20:30

The robots are coming! (Beware, they could be coming for you!)

The World Economic Forum says that the two largest issues facing organisations right now are globalisation and automation. The public relations profession is aware of globalisation as the practice itself becomes more global, but much less thought has been given to automation. However, the latest thinking is that up to 70% of the profession’s work could be done by robots within the next 5 to 10 years… and automation is already starting. Robots are analysing Annual Reports and writing copy about them, far more quickly and accurately than humans can. Where will automation leave the profession? How many will work in it? What will the practitioners who remain do?

You are welcome to attend a professional development seminar hosted by Peter Ling, Deputy Dean at RMIT University and featuring Professor Anne Gregory, Head of Corporate Communications at University of Huddersfield. This talk will provide a glimpse into the future and gives a wake-up call to the profession. The robots are coming, but are we ready?

Event Details

Date: Tuesday 28 February 2017
Time: 6:00pm - 8:30pm
Venue: CPA Australia - Malaysia Office
Suite 10.01, Level 10, The Gardens South Tower
Mid Valley City, Lingkaran Syed Putra
Kuala Lumpur, 59200
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Cost: Free
RSVP: Please complete the online form to register by 10 February 2017. Please select "The Victorian Connection RSVP", or "CPA Australia Member RSVP" if applicable.

About Professor Anne Gregory

Professor of Corporate Communication | University of Huddersfield | Adjunct Professor @ RMIT University

Anne is one of the world's thought leaders in Communication. She is also a Visiting Professor at various universities worldwide, including RMIT University. She has authored more than 20 books and 30 book chapters, and written 50 journal articles and conference papers. Anne is an advisor to the UK Government and has led numerous research and consultancy programmes for the public and private sectors. She is the immediate past Chair of the Global Alliance for Public Relations and Communication Management. Anne was awarded the Sir Stephen Tallents Medal in 2010 and made an Honorary Fellow of the Chartered Institute of Public Relations in 2015.

Location: CPA Australia - Malaysia Office
Suite 10.01, Level 10, The Gardens South Tower
Mid Valley City, Lingkaran Syed Putra
Kuala Lumpur, 59200
Fees: Free
Contact: or +603 2055 1506
Calendar: Events Calendar - International
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